Nissin Shurui Co., Ltd. has employed traditional techniques since the middle of the 19th century to brew sake and shochu, and developed a diverse line of other alcoholic beverages including liqueur, fruit sakes and mirin. We are especially esteemed for our Sudachi-chu and Naruto Kintoki Satomusume Imo shochu products which have the unique natural bounty of the Awa area.
Nissin-shurui Co., Ltd. is located in Tokushima, Shikoku.
Shikoku consists of four prefectures (Tokushima, Kagawa, Ehime, Kochi). Tokushima is located in the eastern part of Shikoku.
Tokushima has a mild climate throughout the year, and there is an extensive flatland along the Yoshino River that flows from east to west and mountains run south to north.
Nissin-shurui Co., Ltd. has its head quarters on the north shore of the Yoshino River. The area is about 20km east of Tokushima
Blessing of local nature
in Tokushima
Tokushima Prefecture produces sake with a rich taste based on water from the Shikoku and Sanuki mountains.
The clean water of Yoshino River is rich in minerals and soft.
The temperature difference between day and night is large, and rice, water, climate, and human skills produced in the sunny and airy foothills of the mountain meet each other, and the sake of Nissin Liquor is born.
Tokushima Prefecture has a warm climate throughout the year and is rich in nature such as the plains along the Yoshino River.
Therefore, there are many agricultural products such as sudachi and yamamomo, yuzu, plum, sake rice (Awa Yamadanishiki), naruto kintoki (sweet potato), etc.
Our company carefully selects these ingredients, make our products unique with our special manufacturing methods, concentrate our effort on making products by taking advantage of blessing of local nature in Tokushima.
Received numerous awards
both in Japan and overseas
This 20 time Japan Sake Award (Zenkoku Shinshu Kanpyokai）winner is popular in Tokushima prefecture as well as across the nation. And it won ‘honor prize’ in the Ginjo-shu category, by Shikoku Seishu Kanpyokai (the Shikoku Sake Awards) of 2024, 'Awa Tensui' won in the Rei-shu category 2024. ‘AWA GIN CLEAR BOTTLE’ won gold prize at TWSC in 2025 and 2023. At Tokyo Sake Challenge, ‘Hisago Taikou Junmai-Daiginjo’ won gold medal and ‘Awa Tensui’ won silver medal in 2026.
In overseas competitions, ‘AWA GIN CLEAR BOTTLE’ won silver prize at the IWSC from 2024 to 2026. At The Milano Sake Challenge, ‘Hisago Taikou Junmai Ginjo-shu' won platinum in 2024 and ‘Awa Tensui’ won gold prize in 2024 and 2023. At Kura Master, ‘Hisago Taikou Junmai-Daiginjo’ won platinum medal in 2025, and ‘Awa Tensui’ won gold medal in 2026.
We have won many other national and international prizes.
LiqueurAwa Fragrance Sudachi-chu 
Sudachi juice(Produced in Tokushima Pref.). It's longtime best seller.A clean taste, combining refreshing acidity with moderate bitterness.
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Authentic Potato ShochuNaruto Kintoki Satomusume
Authentic potato Shochu handcrafted through a traditional process. The sweet potato provides a mild and distinctive flavor.
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Junmai Ginjo-shuAwa Tensui
It brewed with Awa-Yamadanishiki,specialized rice for sake brewing, and have delicate balance of taste dry ,and bitter.
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Plum WineKamiyamano Umeshu ～7 years aged～
Thorogh aging for seven years without additives, enriched citric acid and minerals derived from Ume fruits.
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Japanese Craft GinAWA GIN CLEAR BOTTLE
It finished to have complicated and rich individualized flavor and taste.
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Daiginjo-shuSakura Bijin Cherry Barrel Genshu
The refreshing flavor and thick taste that are all brewed from daiginjo, and the flavor of the cherry tree.
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Junmai Daiginjo-shuJunmai Daiginjo
It is brewed with locally sourced 「Awa-Yamadanishiki」rice which polished to 40%, and made with utmost care.
Characterized with Fruity flavors and crispy taste.
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LiqueurSudachi Hime
Sudachi Hime’ uses the Sudachi juice squeezed the locally cultivated Sudachi.
It is a fruity taste sake with clear acidity and fresh aroma.
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LiqueurYuzu Hime
It has fruity and fresh citrus flavors and slight sweetness of Yuzu.Mixed with locally produced Yuzu-fruit, and sweet-potato-shochu, barly,rice-shochu.
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※We Nissin-Shurui have traded to Japanese exporter and have distributing our products through the importer in each country. Please note that we may be traded through an existing exporter.
Safe, Secure and Clean
We keep our factory thoroughly clean with antibacterial products.
We comply with full health management standards, and strive to keep the tidiness and cleanliness
at a high level in our factory by training staff and maintaining high standards of hygiene.
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